Impulse-Buying Specialist Miniso Embarks on Major Toy Play

Mini-store operator plans big move into pricier toys and collectibles with launch of Top Toy chain Key points: Miniso is moving aggressively into specialty toy shops with its new Top Toy chain Strong investor interest in toy retailing is reflected by the high valuation for rival toy chain Pop Mart By Doug Young China’s favorite impulse buying chain Miniso Group Holding Ltd. (NYSE: MNSO) is making a major strategic shift by moving aggressively into the toy business. The move does seem to make sense for a chain like Miniso, as…

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