With Covid Fading, IMAX China Results Highlight Pre-Pandemic Cinema Troubles

Big-screen movie giant reports revenue-per-screen was just half of pre-pandemic levels in first half of 2020, even as other indicators approached pre-Covid figures Key points: IMAX China returned to profitability in the first half of 2021, though revenue and profits remained below pre-pandemic levels Company’s revenue-per-screen was down 50% from 2019, spotlighting overcapacity that was already ravaging Chinese cinema operators pre-pandemic By Doug Young With Covid-19 now under control for a year in China, things have largely returned to normal for most aspects of daily life. But that’s not necessarily…

Read MORE »