Baozun Stays Hooked on Alibaba With New Logistics Investment From Cainiao

Alibaba’s logistics unit to pay $217.9 million for 30% of Baozun’s Baotong logistics unit, deepening ties between the pair Key takeaways: Alibaba-backed Cainiao is paying $217.9 million for 30% of Baozun’s Baotong warehouse and fulfillment subsidiary Deal shows how Baozun remains dependent on Alibaba, despite ongoing attempts to diversify its customer base By Mia Shanley With China tech under intense regulatory scrutiny, a new deal by Alibaba’s (BABA.US; 9988.HK) Cainiao logistics arm to buy 30% of Baozun Inc’s (BZUN.US; 9991.HK) warehouse and fulfillment subsidiary Baotong for $217.9 million did little…

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