Baozun Emerges from E-Commerce Shadows with Gap China Purchase

The provider of e-commerce tools with close ties to Alibaba hopes its acquisition of the U.S. retailing giant’s China operations can revive its stalling growth Key Takeaways: Baozun’s newly purchased Gap Greater China operation will become the cornerstone for its new brand management unit The Alibaba-backed company is looking for new growth venues as its core business as an e-commerce tools provider stalls By Shirley Lau Baozun Inc. (BZUN.US; 9991.HK), a sort of “Shopify of China,” raised eyebrows earlier this month when it announced it would acquire U.S. clothing retailer…

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