Secoo’s Online Luxury Dream Ends in Bankruptcy, Sea of Discontent

The former highflyer hoped to get rich on China’s booming appetite for luxury goods, but ended up sputtering due to a range of macro and company-specific issues Key Takeaways: Online luxury goods reseller Secoo has filed for bankruptcy after its business stumbled under Covid-related disruptions and internal missteps Company’s Nasdaq-listed shares now trade at around $0.24, a fraction of the $13 they sold for in better times at its 2017 IPO By Shirley Lau Talking big is second nature to many an ambitious Chinese company. But luxury e-commerce platform Secoo…

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