Zepp or Huami? Wearable Device Maker in China-U.S. Identity Crisis

Company’s latest announcement of moving its user data to AWS reflects drive to separate itself from smartphone patron Xiaomi Key points: Zepp is taking further steps to distance itself from China and Xiaomi by announcing the movement of its data to Amazon Web Services The company’s valuation is quite low following a recent selloff, possibly over concerns about the chances for success in its drive to diversify from Xiaomi By Doug Young As the clock ticks down on China and the U.S. to resolve their differences over the auditing of…

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Wearable Device Maker Huami Steps Out of Xiaomi’s Shadow

Huami Corp. announces it will rebrand outside China to Zepp Health, a Silicon Valley company it acquired two years ago By Doug Young Six years after its founding, Chinese smart wearable device maker Huami Corp. (Nasdaq: HMI) appears intent on moving out of the shadow of its longtime patron Xiaomi Corp. (HKEx: 1810). That’s the very unsubtle message coming from Huami’s latest announcement last week, in which it asserted its independence from the much larger smartphone giant Xiaomi by announcing it would change its name to Zepp Health Corp. At…

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